What can I do with my marketing degree

What can I do with my marketing degree by Amber Rolfe Ready to start marketing your skills? Here’s how…Figuring out what to do after graduating isn’t always easy. But there are a wide range of career options out for anyone with a marketing degree, which will allow you to play to your strengths and pursue something you’re passionate about â€" whether it’s social media, SEO, or something else.To help you choose your perfect marketing job, here’s our advice on what you can do with your marketing degree:Jobs you can do with a marketing degree Marketing Executive: Marketing Executives oversee, develop, plan and promote marketing campaigns. They could take on a variety of responsibilities, from planning, advertising, and PR, to event organisation, product development, and research.How to get there: Whilst a degree in marketing will certainly boost your chances of being considered, most employers will also look for candidates who also have relevant work experience. Carrying out an internship, working part-tim e, work shadowing or starting out at a lower level in a related area (e.g. as a Marketing Assistant or Junior Marketing Executive) is a great way to work your way up. View all Marketing Executive jobsHow to become a Marketing Executive  Social Media Manager: This role focuses on boosting brand visibility, engagement, and sales through the planning and management of an organisation’s social media strategy. Typical duties include producing and sharing relevant content, responding to messages, and monitoring performance.How to get there: When it comes to landing a role in this field, your experience, existing knowledge, and personality can often be just as important as your degree. So to really stand out, consider gaining relevant work experience, or taking a social media specific course. You could also demonstrate your abilities through building a strong online presence (e.g. via your own social channels and blog). View all Social Media Manager jobs  Copywriter: If you’re interest ed in creating engaging content, this role could be for you. Copywriters write, proofread, and edit a range of media, from headlines, catchphrases, and slogans, to product descriptions, articles, or TV adverts.How to get there: Employers in this field are primarily looking for those with excellent writing skills, along with a high level of creativity and imagination â€" meaning showcasing your abilities with a portfolio of your work is key. This can include any freelance projects you’ve completed, guest articles for websites, articles from your own blog, or anything else that demonstrates your skills. View all Copywriter jobsHow to become a Copywriter  SEO Specialist: SEO (also known as Search Engine Optimisation) Specialists work closely with editorial and marketing teams to optimise website content, and maximise traffic from search engines. This is achieved through a variety of techniques, including keyword research, testing, and data analysis.How to get there: To make sure youâ €™re standing out from the crowd, think of ways to show your commitment, interest, and skills in SEO â€" whether it’s through work experience that allowed you to improve an organisation’s website, a qualification, or simply keeping up-to-date with new algorithm changes and industry developments. View all SEO jobs  UX Designer: Using a range of testing techniques and tools (such as screen readers and interaction models), UX Designers create websites or applications that are easy to use, aesthetically pleasing, and engaging. They also work closely with Creative Directors to ensure the product is on-brand.How to get there: Although your marketing degree will be helpful, it might also be useful to carry out postgraduate study in UX design. Skills and experience in HTML code and web design, along with an interest in the design and usability of websites, are particularly desirable assets to have. View all UX jobs  Event Manager: Event Managers are in charge of the organisation of all kinds of events from conferences, exhibitions, and product launches, to parties, festivals and fundraising events. Typical duties could include liaising with clients, researching venues, managing budgets, liaising with suppliers, and much more.How to get there: You’ll usually need some relevant work experience (in events, hospitality, sales, marketing, or customer service) to get started as an Events Manager, whether it’s paid or voluntary. Organising student events at university is also a great way to demonstrate your suitability to employers.   View all Event Manager jobsHow to become an Event Manager  Other potential roles: Market Researcher, Account Manager, Content Manager, Social Media Assistant, Marketing Analyst, PR Executive, Media Buyer, Art Director.  Skills to utilise A marketing degree will teach you a wide range of skills, allowing you to explore and understand customer behaviour, human psychology, business management, and much more.Here are a few of the key skill s gained from a marketing degree:Communication skillsBusiness acumenNegotiation skillsCritical thinkingResearch and analysis skillsCreativityCommercial awarenessAdvanced planning skillsPublic speaking skillsFurther education Depending on the career direction you choose, pursuing further study could be a great way to expand on your knowledge, maximise your employability, and ultimately secure a job.For example, taking a postgrad in a more specific area of marketing could help you to stand out to employers in that field â€" whether it’s to enhance your knowledge of social media, learn more about SEO, or anything else.And, as the industry is always changing, it’s vital for marketers to stay ahead of the curve â€" no matter where they’re at in their career.This means keeping up-to-date with the most recent news and developments is key, whether it’s by listening to webinars, attending conferences, or taking courses on a regular basis. Even something as simple as following the rig ht blogs or social media accounts could be the key to finding your ideal role.Eight tips to help you get a career in digital marketingStill searching for your perfect position? View all graduate marketing jobs now